Brand strategy & identity
Start with the people you want to reach, the problem you solve, and the reason your brand should exist. Give that thinking a visual identity that holds together wherever it appears.
A clear foundation
Define your audience, your category, and your point of difference before choosing a logo. A useful positioning statement makes the next design decision easier.
An identity that works together
Consider the wordmark, type, color, composition, and tone as one connected system. Test the identity at the scale of a label, a mobile screen, and a shipping box.
A practical handoff
Keep brand guidelines useful: the approved assets, clear examples, production formats, and a record of decisions. A brand should be easy to use consistently.