Packaging design
Packaging connects a visual idea to a real object. Structure, material, legibility, and the experience of opening it all deserve the same care.
Design around the object
Start with dimensions, protection needs, handling, and the environment where the package will be seen. These constraints help the design become more distinctive and more useful.
Make the information readable
Give essential information a clear order. Check label hierarchy, contrast, and real-size proofs. Leave room for the information the product and its market require.
Resolve the production details
Document dielines, finishes, color references, and artwork versions. Confirm specifications and physical proofs with the selected packaging producer before authorizing a production run.